RESUME
Versatile, people-oriented designer with the education and work experiences to create aesthetic deliverables based on user needs and consumer preferences. Possesses a solid foundation in producing content for social media, micro-sites, sales presentations, and merchandise portals. Comfortable working independently or collaboratively while adhering to stringent quality standards and client expectations. Outstanding communicator able to translate stakeholder requirements into minimally designed visual assets. Qualifications include a Bachelor of Design from KCAI.
EXPERIENCE
Kansas City Monarchs
Graphic Design manager
· Spearhead the planning and execution of campaigns by defining timelines, allocating available budgets to meet resource needs, and monitoring milestone achievement based on established roadmaps.
· Provide leadership and motivation to 5 subordinate team members, including assignment prioritization/delegation, workflow coordination, and performance assessment.
· Cooperate closely with owners and team members to acquire insights and obtain feedback.
· Orchestrate the distribution of creative content (text, images) through all channels, including the website and social media.
· Uphold stringent company/brand standards for marketing and sales materials.
MedZone LLC
Graphic Design manager
• Develop Amazon & Walmart product listing content - Images, A+ page content
• Manage multiple Shopify website
• Design product micro-sites for promos
• Create email campaigns for monthly specials
• Execute Search Engine Optimization (SEO) through the use of alt and meta tags
• Created social campaigns and micro-sites for product specials
• Update and maintain websites with content and creative images
• Designed sales materials and product sheets
• Designed product packaging and labels
• Designed PowerPoint presentations for the sales team to present to B2B clients
Winning Streak Sports LLC
Graphic Design manager
• Ensure that all brand goals, industry trends, user insights, and best practices are leveraged and integrated into creative campaigns
• Maintain authenticity of company brand through new products, website, social media, and sales materials.
• Spearhead advertising campaigns, managing social media accounts, images, and website content
• Execute Search Engine Optimization (SEO) through the use of alt and meta tags
• Create new social campaigns and micro-sites for hot market events
• Proactively lead and mentor a growing team of creative professionals
• Deal with approvals of licensees and licensed products
Hyalogic LLC
Senior Designer
• Worked to integrate Creative Department with all company departments, fostering close working relationship with sales and purchasing directors
• Designed and directed new advertising campaigns across all mediums, including interactive digital marketing (social media, website, online campaigns, and SEO)
• Utilized deep understanding of UX/UI design best practices, producing work for “digital first” clients
• Captured and evaluated product images, re-touching as needed
• Maintained brand identity throughout new products, website, social media and marketing materials
• Responsible for layout of skin care and supplement packaging, labeling, and product design
• Inspired, motivated, and mentored an internal team of graphic designers and worked with external vendors, while meeting deadlines
Summit Media
Senior Designer
• Worked closely with management team on the planning of campaigns including budget, timeline, and strategy
• Led and managed development of strategy and creative conceptualization through all mediums
• Maintained consistent company brand standards for website, social media and sales materials
• Designed advertisements that were placed in 18 phone book directories
• Worked directly with clients, designing and creating social campaigns, and responsive websites that were fresh, compelling, and on-brand
• Managed website (content, images and SEO)
Kansas City Chiefs
Graphic Designer
• Communicated with Creative Directors to complete projects
• Maintained authenticity of brand throughout print, web and digital media
• Designed apparel, posters, field passes, product catalogues, brochures, tickets, and magazine advertisements
• Conceptualized, developed, maintained, and updated all corporate marketing materials
EDUCATION
2005-2008 - Kansas City Art Institute
Bachelor's in Graphic Design
2002-2004 - Barton County Community College
Associate's in Graphic Design
SOFTWARE & PLATFORMS
Creative Cloud (10+ Years Experience) - RangeMe, Amazon, Wal-Mart, Klaviyo, MailChimp, SEM RUSH, KW Finder, Shopify and Wordpress